Investigating EFL Students’ Learning Styles in English for Specific Purposes: A Vark-Based Study on the Fashion Education Context

Authors

  • Sita Nurmasitah Universitas Negeri Semarang, Indonesia
  • Pudji Astuti Universitas Negeri Semarang, Indonesia
  • Nabila Luthfionaura National Yunlin University of Science and Technology, Taiwan, Province of China
  • Atika Atika Universitas Negeri Semarang, Indonesia
  • Joe-Bren L. Consuelo Department of Education Ligao, Philippines

DOI:

https://doi.org/10.33394/jollt.v14i2.17072

Keywords:

Learning style, English for specific purposes, VARK strategy, Fashion education

Abstract

English for Specific Purposes (ESP) instruction in vocational contexts—particularly in fields such as Fashion Education—has often overlooked students’ diverse learning style preferences, creating a gap between pedagogical approaches and learners’ needs. This study addresses that gap by investigating the learning styles of 40 Fashion Education students using the VARK (Visual, Aural, Read/Write, Kinesthetic) model to inform differentiated ESP pedagogy. Employing a descriptive quantitative method, the study utilized the VARK questionnaire to assess individual learning preferences. Results revealed that 65% of participants demonstrated kinesthetic learning tendencies, while 70% exhibited multimodal profiles. These findings indicate a predominant preference for experiential and blended learning approaches, underscoring the limitations of traditional, text-heavy ESP instruction in vocational settings. The novelty of this study lies in its focus on Fashion Education, a creative and practice-based discipline where learning style alignment is crucial yet underexplored in ESP research. Beyond the local context, the results contribute to international ESP discourse by offering evidence that differentiated and learner-responsive approaches can enhance both engagement and communicative competence. For educators, the study highlights the need to integrate more task-based, hands-on, and multimodal strategies into ESP classrooms to ensure instruction is both industry-relevant and inclusive, thereby improving learning outcomes across vocational education.

Author Biographies

Sita Nurmasitah, Universitas Negeri Semarang

English Lecturer, Home Economics Education Program, Faculty of Engineering, Universitas Negeri Semarang, Jln. Sekaran, Gunungpati, Semarang, Central Java, Indonesia

Pudji Astuti, Universitas Negeri Semarang

English Lecturer, Culinary Education Program, Faculty of Engineering, Universitas Negeri Semarang, Jln. Sekaran, Gunungpati, Semarang, Central Java, Indonesia

Nabila Luthfionaura, National Yunlin University of Science and Technology

Graduate School of Technological and Vocational Education, National Yunlin University of Science and Technology, Taiwan

Atika Atika, Universitas Negeri Semarang

Fashion Design Lecturer, Fashion Education Program, Faculty of Engineering, Universitas Negeri Semarang, Jln. Sekaran, Gunungpati, Semarang, Central Java, Indonesia

Joe-Bren L. Consuelo, Department of Education Ligao

Human Resource and Development Division, Department of Education, Ligao, Philippines

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Published

2026-04-17

How to Cite

Nurmasitah, S., Astuti, P., Luthfionaura, N., Atika, A., & Consuelo, J.-B. L. (2026). Investigating EFL Students’ Learning Styles in English for Specific Purposes: A Vark-Based Study on the Fashion Education Context. JOLLT Journal of Languages and Language Teaching, 14(2), 680–691. https://doi.org/10.33394/jollt.v14i2.17072

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