Silfiani, M. et al. 2026. Empowering Local MSMEs through Branding, Product Design, and Digital Marketing: A Community Engagement Program at Pringgondani Market, Balikpapan. Jurnal Pengabdian UNDIKMA. 7, 1 (Feb. 2026), 14–24. DOI:https://doi.org/10.33394/jpu.v7i1.18166.