Pemberdayaan Ekonomi Masyarakat Kampoeng Oase Ondomohen Surabaya Melalui Diversifikasi Produk Olahan Ikan Berbasis Urban Farming

Authors

  • Fungki Sri Rejeki Universitas Wijaya Kusuma Surabaya, Indonesia
  • Diana Puspitasari Universitas Wijaya Kusuma Surabaya, Indonesia
  • Shofiya Syidada Universitas Wijaya Kusuma Surabaya, Indonesia
  • Endang Retno Wedowati Universitas Wijaya Kusuma Surabaya, Indonesia
  • Adi Chandra Universitas Wijaya Kusuma Surabaya, Indonesia

DOI:

https://doi.org/10.33394/jpu.v7i2.19461

Keywords:

Community Empowerment, Digital Marketing, Freshwater Fish, Product Diversification, Urban Farming

Abstract

This community service program aims to enhance community economic empowerment and strengthen household food security through the diversification of processed fish products based on urban farming. The program was implemented using a participatory approach through five stages: socialization, practice-based training (learning by doing), application of appropriate technology, mentoring and evaluation, and sustainability planning. The partners involved in this activity consisted of 20 members of the Kampoeng Pintar Oase Ondomohen Farmer Group in Surabaya. Evaluation instruments included participant response questionnaires, observations, and activity documentation, which were analyzed using descriptive quantitative and qualitative methods. The results of the program showed an improvement in partners’ capacity to process fish into value-added products. Product variants increased from two types to six processed products, namely nuggets, sempol, fish katsu, fish sticks, shredded fish, and fish sumpia. In addition, the application of packaging technology and digital marketing training improved product quality, shelf life, and market reach, thereby creating the potential to increase community income.

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Published

2026-05-08

How to Cite

Sri Rejeki, F., Puspitasari, D., Syidada, S., Wedowati, E. R., & Chandra, A. (2026). Pemberdayaan Ekonomi Masyarakat Kampoeng Oase Ondomohen Surabaya Melalui Diversifikasi Produk Olahan Ikan Berbasis Urban Farming. Jurnal Pengabdian UNDIKMA, 7(2), 596–607. https://doi.org/10.33394/jpu.v7i2.19461

Issue

Vol. 7 No. 2 (2026): May (IN PRESS)

Section

Articles

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