Assistance in the Development of Digital Marketing for Ecotourism through Social Media at Curug Cilember
DOI:
https://doi.org/10.33394/jpu.v7i1.18014Keywords:
Assistance, ecotourism, digital marketing, social mediaAbstract
This community service activity aims to strengthen the capacity of Curug Cilember tourism managers to utilize social media as a creative and informative promotional tool capable of reaching a wider market. Through a participatory approach and technical training, lecturers and students from Universitas Terbuka provided intensive assistance covering visual content creation, social media account management, digital storytelling techniques, and promotional campaign evaluation. The results of the program demonstrate an increase in participants’ understanding and skills, particularly in designing attractive visual communication strategies aligned with the natural tourism characteristics of Curug Cilember. In addition, the activity raised participants’ awareness of the importance of digital branding in the management of community-based tourism destinations. Supported by grant funding and close collaboration between academics and the local community, this initiative is expected to expand Curug Cilember’s promotional reach to national and international audiences and contribute to increased tourist visitation as well as improved economic welfare of the surrounding community.
References
Amalia, E., et al. (2023). Strategi branding “Terpikat Pulau Penyengat” sebagai destinasi wisata sejarah, budaya & religi. Jurnal Dimensi, 5(1), 44–56.
Andzani, D., & Setijadi, D. V. N. (2024). Peran media sosial dalam membangun citra destinasi pariwisata yang menarik. Jurnal Manajemen Bisnis dan Inovasi, 11(3), 145–158. DOI: https://doi.org/10.35794/JMBI.V11I1.53212
Arvita, R., et al. (2025). Branding daerah melalui wisata budaya: Peluang strategis. Jurnal Ekonomi dan Bisnis Masyarakat, 6(1), 71–83.
Darmawan, D., et al. (2023). Optimalisasi pengelolaan objek wisata melalui pelatihan digital marketing dengan pendekatan appreciative coaching. Prosiding Seminar Nasional PPM UNJ, 1(1), 112–120.
Elmayati, E., et al. (2024). Pelatihan pengelolaan manajemen pariwisata di era digital untuk meningkatkan kunjungan wisatawan di Danau Rayo. Participative Journal, 2(2), 77–89. DOI: https://doi.org/10.55099/participative.v4i2.155
Ernawati, H., & Hananto, K. (2022). Pariwisata digital: Perspektif dan agenda riset masa depan. Jurnal Kepariwisataan Indonesia, 16(1), 45–58. DOI: https://doi.org/10.47256/kji.v17i2.215
Erwin, B., et al. (2025). Sosialisasi dan pengembangan potensi pariwisata melalui edukasi dan promosi berbasis teknologi digital di Pantai Gaseng Tanjungpinang. Jurnal Pengabdian Masyarakat IPTEK, 4(2), 56–68. DOI: https://doi.org/10.53513/ABDI.V5I1.10589
Hafizhah, M. A., et al. (2025). Strategi branding pujasera pada destinasi pariwisata Waduk Cengklik dari perspektif stakeholder. Jurnal Industri Pariwisata, 4(2), 58–70. DOI: https://doi.org/10.36441/pariwisata.v7i2.2254
Isdarmanto, et al. (2023). Strategi branding pengembangan industri pariwisata 4.0 melalui kompetitif multimedia di era digital. JTC Journal of Tourism and Communication, 7(1), 90–102. DOI: https://doi.org/10.19184/jtc.v4i1.14383
Junaid, I. (2023). Tantangan dan strategi pengelolaan desa wisata: Perspektif peserta pelatihan pariwisata. Jurnal Mandalika, 3(1), 40–52. DOI: https://doi.org/10.55701/mandalika.v2i2.87
Kurniawan, D. (2025). Strategi ekowisata Kabupaten Karimun. Jurnal Ilmiah Ilmu Pemerintahan, 10(1), 33–42.
Muhamad, M., et al. (2024). Sustainable tourism ecosystem in strategic national tourism area (KSPN) Borobudur Yogyakarta and Prambanan. Indonesian Journal of Geography, 56(1), 12–25.
Ramadhan, G., Wihardi, D., & Panca, G. (2023). Analisis strategi pemasaran digital dalam ekowisata: Literature review dan implikasinya bagi Badan Otorita Borobudur. Jurnal Manajemen dan Bisnis Indonesia, 12(2), 101–115.
Musliha, & Adinugraha, H. H. (2022). Digital marketing in tourism destinations. Jurnal Ekonomi dan Bisnis Airlangga, 32(2), 130–137.
Mustari, N., et al. (2021). Branding pariwisata dalam pengembangan objek wisata di Kabupaten Majene. Jurnal Ilmiah Ilmu Pemerintahan, 8(2), 99–110.
Ramadhan, I., Lubis, M. R., & Ulya, N. (2023). Strategi pemasaran destinasi pariwisata berkelanjutan di era digital: Studi kasus Danau Toba. Jurnal Jalakotek, 5(1), 22–35.
Silalahi, H. T., et al. (2025). Penggunaan sosial media terhadap keberlanjutan ekowisata. Jurnal Selaparang, 9(2), 88–97.
Sugiharto, S. (2025). Revitalizing local culture in sustainable ecotourism development in the digital era. Majority Science Journal, 3(1), 55–66.
Vikaliana, R., et al. (2025). Peningkatan kapasitas digital desa wisata Alam Endah Kabupaten Bandung melalui pelatihan dan pendampingan pengelolaan website. Jurnal Abdi Insani, 5(1), 23–34.
Yuda, M. S., et al. (2024). Strategi branding berbasis pengalaman wisata dalam membangun citra destinasi Geopark Ciletuh-Pelabuhan Ratu. Communication & Design Journal, 2(2), 33–45.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 The Author(s)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
