Peningkatan Produktivitas dan Pemasaran Digital UMKM Getah Gambir di Desa Salak II Kabupaten Pakpak Bharat

Authors

  • Choms Gary Ganda Tua Sibarani Universitas Negeri Medan, Indonesia
  • Saronom Silaban Universitas Negeri Medan, Indonesia
  • Siti Ulgari Politeknik Negeri Medan, Indonesia
  • Sabda Dian Nurani Siahaan Universitas Negeri Medan, Indonesia
  • Dede Ruslan Universitas Negeri Medan, Indonesia
  • Eka Putra Dairi Boangmanalu Universitas Negeri Medan, Indonesia
  • Mena Fadilia Lukman Universitas Negeri Medan, Indonesia

DOI:

https://doi.org/10.33394/jpu.v6i4.17624

Keywords:

Appropriate Technology, Gambir Press Machine, Digital Marketing, MSME Empowerment, Production Efficiency

Abstract

This community service program aims to optimize gambier production through the application of an Appropriate Technology (TTG) pressing machine, facilitate the design of modern packaging, and strengthen digital marketing strategies and basic financial management for the “Merandal Majuna” business group in Salak II Village, Pakpak Bharat Regency. The method employed was a participatory approach through integrated intervention. The evaluation instruments included observation sheets, interviews, and documentation, which were analyzed using comparative descriptive techniques. The results of this program show a significant increase in productivity, as the Appropriate Technology (TTG) machine was able to process more than 30 kg of gambier leaves per cycle, far exceeding manual methods. In addition, the market reach expanded from the local level to wider markets through the use of digital platforms such as Instagram, Shopee, and Facebook Marketplace. The partners also developed basic skills in systematic financial record-keeping.

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Published

2025-11-15

How to Cite

Sibarani, C. G. G. T., Silaban, S., Ulgari, S., Siahaan, S. D. N., Ruslan, D., Boangmanalu, E. P. D., & Lukman, M. F. (2025). Peningkatan Produktivitas dan Pemasaran Digital UMKM Getah Gambir di Desa Salak II Kabupaten Pakpak Bharat. Jurnal Pengabdian UNDIKMA, 6(4), 830–841. https://doi.org/10.33394/jpu.v6i4.17624

Issue

Vol. 6 No. 4 (2025): November (IN PROGRESS)

Section

Articles

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